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WinA drive for women members
GoAuto News, Sandringham  25 Aug 2021
General News - Page 32 - 223 words - ID 1493185149 - Photo: Yes - Type: News Item - Size: 243.00cm2

Opportunity knocks: Renewed push for more women participants in the automotive industry By NEIL DOWLING ATTRACTING, recruiting, retaining and supporting women in the automotive industry appears to be a relatively effortless and even enjoyable mission.

Yet even though women make up about 20 per cent of Australia's automotive industry, the role of advocate organisation Women in Automotive (WinA) has yet to reach full potential and, despite the group's 20-year history, still has about the same number of members 1230.

And just as WinA was on the cusp of gearing up to attract a significant number of new recruits and a renewed swell of support to grow their numbers, COVID arrived.

The pandemic hit just as Women in Automotive (WinA) part of the Victorian Automotive Chamber of Commerce produced a yearlong schedule of events, programs, seminars and publicity drives that would directly benefit the industry and its new players.

Though the pandemic clipped the program and brought much of it inside to a computer screen, WinA manager Dr Imogen Reid believes much has been learnt during the 20 years the group has operated particularly the past four years when new sponsors such as Toyota and St George Bank publicly put their weight behind WinA's initiatives to prepare future female automotive leaders.

Caption Text:
L-R: Nadine Armstrong, Kate Peck, Molly Taylor, Felicity O'Rourke, Imogen Reid
Imogen Reid

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