Media item
Full Text
Look up and out for superior brain gain
Adelaide Advertiser, Adelaide  by Clare Peddie
08 Feb 2019
General News - Page 17 - 272 words - ID 1075049809 - Photo: No - Type: News Item - Size: 146.00cm2

RAISE your gaze to change your brain and boost relationships, argues Adelaide neuroscientist and thought leader in a report published this week.

The University of Adelaide neural and systems complexity specialist Dr Fiona Kerr wrote The Art & Science of Looking Up report to break bad habits in our screen-obsessed society, encouraging both abstract thought or daydreaming and more personal interaction.

"It's about knowing that there are unique properties of humans," the NeuroTech Institute founder said.

"How we use our brains and how we interact with each other and change each other's brains." Dr Kerr, pictured, says people may have seen the Look Up posters on bus shelters and other prominent places in Adelaide such as Rundle Mall, Victoria Place, Apollo Place and Stephens Place.

The Outdoor Media Association commissioned the report as part of a public movement that asks people to lift their gaze and try new ways of being.

Ironically, the concept is trending on social media and propagating through global networks.

"It's just that lovely quiet contagion of a complex system, putting something out there and letting it ripple around like a pebble in a pool," Dr Kerr said.

"For me there are different ways and different avenues to get quality information out to groups in a format they will engage with, that makes sense with them and is useful to them, this is one of them." Dr Kerr reviewed research from around the world such as Finnish research showing that when humans look at a face on a screen a different part of the brain lights up than when we see that face in the real world.

Provided for client's internal research purposes only. May not be further copied, distributed, sold or published in any form without the prior consent of the copyright owner.
iSentiaMedia Alerts may be subject to error or omission. Media Alerts are for the use of Isentia clients only and may not be provided to any third party for any purpose whatsoever. Isentia operates across the Asia Pacific region and uses multiple sources to gather audience data for internet, press, radio and television media entities. These audience data providers include AGB Nielsen Media Research, Audit Bureau of Circulations, comScore, CSM Media Research, GfK Radio Ratings, OzTAM, Nielsen, Research International and TNS.
<p>This section (everything between the 'noframes' tags) will only be displayed if the users' browser doesn't support frames. You can provide a link to a non-frames version of the website here. Feel free to use HTML tags within this section.</p>